1920s Fashion - The Attitude & Style of The Jazz Age

1920s fashion was the perfect blend between style and function. Beautiful clothes that allowed women to move.

Even 90 years after The Roaring Twenties ended, almost everyone still recognizes the style:

  • Cloche Hats
  • Flapper Dresses
  • Famous Fashion Designers
  • Elegant Art Deco Inspired Evening Wear
  • High Heeled Shoes
  • Simple Costume & More Complex Jewelry
  • Men's Fashion (suits and sportswear)
  • Art Deco Fashion

A Brief Historical Background of 1920s Fashion

Fashion is shaped and influenced by the society and events which surround it. The fashions of any given period provides a major clue to the society from which it arose.

1920s Fashion: Cloche Hats Flapper Dresses
Young Women Dressed in
Typical '20s Fashions

Coco Chanel said:

"Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening."

1920s fashion is still famous because it was a huge shift from the previous era.

The world changed rapidly after World War 1: customs, technology, manufacturing were all rocketed into the 20th century.

Society was speeding up, airplanes were taking people across the country in a matter of hours rather than a matter of weeks, automobiles could travel between several states in an evening.

1920s fashion reflects society's rapid movement and change.

No longer were women willing to trade their mobility for the old stodgy customs of the Victorian era. Old-fashioned torture devices like the corset and the crinoline no longer served a purpose for young women who wanted to dance, go to work, hop into cars, and walk around town.

Society was changing & fashion changed along with it. Hemlines on 1920s dresses were rising quickly, one year mid-calf, the next year just below the knee...

Victorian vs. 1920s Fashion
Victorian Era corset and crinoline
Vs. Louise Brooks in fashions of the 1920s

The Influence of Suffrage & Prohibition

In the United States women won the right to vote in 1920. And in the same year Congress said it was illegal to sell alcohol.

This social change of the 1920s is reflected in the fashion and also gave rise to some of the most famous, fashionable and dangerous people of the decade, the gangsters, bootleggers, and notorious characters who owned the nightclubs and speakeasies.

Nightclubs became the venues for men and women to get dressed up, take their automobile, and go out drinking and listen to the new sounds of Jazz music. This 1920s nightlife scene has remained a staple of hip young people ever since.

Flapper Dress Patterns Page
Want to make your own Twenties style dress? Check out our 1920s dress pattern tutorial

When World War One ended in 1918, society had never seen so much carnage on such a wide scale. The "Flaming Youth" as they became known, felt they needed to live their lives now, because the future they said, wasn't guaranteed.

Famous reporter, Lois Long's words became the rallying cry of the youth in the 20's:

"Tomorrow we may die, so let's get drunk and make love."

The Flapper

Speaking of the "boyish" look of the Roaring Twenties without mentioning the flapper movement would be totally wrong.

This website has much more information on flapper dresses and the significant role in society.

The flapper's role in society can't be expressed enough as they were both a reaction to the society that proceeded them, and an enigma to the society in which they lived.

1920s Dresses (The Rapidly Rising Hemline & the Rapidly Descending Waist)

Day Dresses:

1920's Fashion: Women's Dress Styles
Day Dresses of the Roaring Twenties

It is a myth that the dresses of the 1920s were short the entire decade, it wasn't until around 1925 that the hemlines of ladies dresses reached anywhere near the knee.

Even so, in 1920 dresses were a sharp contrast to those of the Victorian Era. The waistline began dropping in the late 1910s and kept going starting just below the bustline in 1920, between the breasts and natural waist in 1921, and at the hips in 1922.

The hemline was mid-calf at the end of the 1910s and stayed there all the way until 1922. And surprisingly, the hemline dropped in 1923 and 24. In 1925 it, famously, rose all the way to the knee.

Daytime dresses of the 1920s were shapeless affairs, they didn't hug a woman's curves, instead they hung loosely, often even the sleeves were worn loose as well.

Floral prints were the rage in womens 1920s clothing, soft pastel colors in "Nile Green" "Sunset Orange" "French Blue" and "Maze" were the most popular colors of 1920s fashion for women.


Evening Dresses:

1920s Evening Gown - Bebe Daniels
Bebe Daniels dressed
in a beautiful
evening gown
(circa 1927)

1920s fashion reflects the time in which it was created, the Roaring Twenties was a time of prosperity and elegance for many. The evening dresses reflect the fact that people had money.

The materials, the beads, the accessories were all elegant and expensive. The evening dress followed the lead of the daytime dress in it's structure at the waist and hem.

But where the evening dress departed from it's daytime sibling was in it's construction.

The 1920s is where the huge names of fashion design got their start:

Jeanne Lanvin invented what was called the robe de style made of velvet and silk. She often designed this dress in the robin's egg blue, a shade which is now known as Lanvin Blue.

Jean Patou, Madeline Vionnet, Mariano Fortuny, Jacques Doucet, Lucien Lelong, Mme. Premet all made their names as a result of 1920s fashion, designing some of the most beautiful evening gowns and 1920s dresses

This was also the period that art deco fashions came into vogue with it's sharp angular lines and bright primary colors. Read more about the influence of art deco in the 1920s.


Cloche Hats

Louise Brooks Dressed in Cloche Hat
Louise Brooks in a Typical
1920s "Cloche" Style Hat

Is there any other item of 1920s fashion that carries as much meaning as the cloche hat?

It's said that it was the invention of French milliner Caroline Reboux who introduced it in or around 1923 on the streets of Paris.

From there the cloche hat spread like wildfire.

Made of velvet, satin, horsehair, straw or felt, the cloche (means "bell" in French) hid a woman hair and allowed her to tuck it up into the hat.

Some variations of the standard cloche were the gigolo hat with it's wider brim and crease at the top. One side dipped lower than the other, giving women a "devil may care" nonchalance


The "Boyish" Look

It's said that the flapper look started when Coco Chanel put on a man's sweater one morning and wrapped a belt around the waist.

Marlene Dietrich Smoking Dressed in Man's Tuxedo
Marlene Dietrich... Smoking Hot!



Chanel's seemingly unimportant act, turned into an entire fashion craze which defined 1920s fashion.

Society was ready for a major change. Women rebelled against the status quo.

They not only began driving, smoking drinking, and having sex just like men, but they also appropriated his clothes.

But it's not that women stopped being sexy during this period. Through the reinvention of fashion in the 1920s, women redefined what "sexy" was.

While Chanel's clothing had a "masculine" influence that revolutionized and defined 1920s fashion, another French designer, Madeline Vionnet made dresses that celebrated the female form and revolutionized modern clothing as well.

Not everything was "boyish" about 1920s fashion, women still carried their femininity with style and grace, the package had just changed a little.

Ralph Lauren honors the influence of The Great Gatsby & 1920s style in his 2012 Spring-Fall Collection

The Influence Of The Media & Popular Culture

Rudolph Valentino - 1920s Men's Fashion Icon
Rudolph Valentino
Men's Fashion Icon
Died in 1926

Thanks in large part to the decade's beautiful celebrities, the popularity of the movie industry, and the media's growing obsession with what was sexy, America's attention was firmly focused on acquiring a lifestyle of fashion, sexiness, freedom, and individuality.

Men's fashion in the 1920s changed as well, stars like Rudolph Valentino, Douglas Fairbanks, Al Jolson and Chalie Chaplin redefined what men should look like, and what they should wear.

The growing business class promoted growth of the major cities throughout the country and men began dressing in tailored suits rather than the overalls of the country.

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