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Discover
the Unique Vitality of a Legend - The Flapper Girl
The 1920s flapper rejected the repressed stodgy Victorian world and made the world modern and exciting.
The Twenties was a decade of individuals.
If the 1920's individuality can be summed up in one word the word is: Flappers.
In this new world expression and individuality were the most important elements of living a fulfilling and complete human life, or at least that would become the message.
Personal liberty and freedom were buzzwords for the flappers. Choice was not a privilege, but a god-given right. Flappers were free to choose a career, their mate[s], their vote, their make-up, clothes, sexual activity--their destiny.
1920's flapper fashions were a newfound byproduct of a changing world, with many social elements merging together all at once in the fashion and the flapper culture itself.
Coco Chanel led the charge into modernity with her stripped down dresses, women's athletic wear, heavy “masculine” fabrics, the "let go" waistline, and rising hemlines.
Flapper dresses redefined femininity.
Without the flappers, celebrities like Paris Hilton would never exist. You can even still see the influence of flapper fashion in the styles of many of Hollywood's elite.
Flapper Style: A Lasting Social Change
Taken out of the steel cage of the crinoline, unbound from the corset, and unburied from their layers of petticoats, women were no longer physically and socially helpless.
On the heels of the sufferage movement, 1920s flappers took their right to smoke, drink, drive, and screw just like men.
Flapper fashion is said to be born of chance on a cool day in France when Chanel put on an oversized man's sweater and tied the waist with a scarf. It's said she sold 10 of these fashion concoctions when she wore the outfit out in public, and the Chanel frock was born.
Chanel's fashion advancements made women's wear wearable, fashionable, durable, and sexy. These were dresses designed for the "New Woman"--the flapper.
Ironically, the flapper's individuality may have been a product of a good marketing and advertising campaign more than it was a organic social movement toward self-expression and a revolt against old-fashioned culture.
Be that as it may, 1920s flapper fashion has shaped the face of style forever.
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