In 1920 Flappers Took the World of Fashion and News By Storm!

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In 1920 flappers and

Starting in about 1918, when F. Scott Fitzgerald met Zelda Sayre, flapper fashion, style, and attitude in America and worldwide was making its presence known to the world.

Flapper-dom was not a simple fashion movement.

It was a essential shift in female action and perception of women in society. These were the "new women" of a new age. In 1920 flappers and non-flappers received the vote.

The passage of the 19th amendment was not only symbolic for female rights, it also marked a major shift in American society's perception of women. Women were asserting themselves, though there was still major work to be done to attain "equal" rights. 1920 was a year of distinction.

Not only did it bring women the right to vote it also rang in the prohibition which made alcohol and alcohol consumption in America illegal.

Even with the passage of the prohibition, the 20's are know as the "Roaring Twenties," this is not because people actually took prohibition seriously.

Flappers especially!

Young women asserted their freedom by voting, driving cars, dancing, drinking, smoking cigarettes, staying out late, and going to "petting parties". These activities, as you might suspect, were frowned upon by the staunch older generation. It's important to note how people thought in those days.

In 1920 flappers were thought of as girls who wanted to be boys. The new fashions of visionary fashion designers like Coco Chanel and Paul Poiret gave women a new flexibility in their wardrobe.

The Writer and The Flapper: The Perfect 20's Couple

As I mentioned, F. Scott Fitzgerald played a huge part in the rise of flapper fashion and culture. Fitzgerald was hailed as the flapper "king". He and his future wife Zelda were considered the quintessential "flapper couple".

Fitzgerald published many stories in the late teens and early twenties that greatly influenced the impressionable young soon-to-be flapper girls. Short stories like "This Side of Paradise", "Bernice Bobs Her Hair", and others were wildly popular in the early twenties.

The publishing house Scribner compiled and sold these short stories in a collection called "Flappers and Philosophers" in the fall of 1920.

The first year of the decade turned out to be a seminal year in the development of Scott's career and flapper society. The Saturday Evening Post began running Fitzgerald's writing. With a readership of nearly 3 million, the Saturday Evening Post was huge in middle-class America, and Scott's stories of youthful freedom and vitality had a profound influence on the consciousness of young girls in middle-America

Scott and Zelda lived the ultimate flapper lifestyle: they dressed, drank, drove, screwed, and smoked with a recklessness and distain for tomorrow. They lived fast and loose and ultimately they ended up dying early deaths because of their carefree ways.

It's unclear whether Fitzgerald created the flapper or the flapper creating Fitzgerald. I believe that Scott was just the right person in the right place, much like the synchronicity of Coco Chanel. They were two individuals capable of capturing the essence of the youthful 1920 flappers movement.

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